No.2

BRAND VOICE AND WEBSITE COPYWRITING

READ WORDS WE WROTE

CLIENT LOVE NOTES

“Janisha brought a really valuable, outside perspective to No.2’s website.

“After staring at it for so long, I’d missed some simple but important context gaps for new visitors, which she picked up quickly. Her original Instagram video is what caught my attention (& gave me a giggle), and having her input during a wider site refresh helped sharpen our brand story and structure.”

- Jess Ruhfus, Founder of No.2

Words We Wrote.

Read the words we wrote for No.2’s website that contributed to…

+15% conversion rate
-11.6% bounce rate
+32% loading speed

Product Page Copy.

When writing No.2’s product descriptions, we ensured they were fun, vibrant, on-brand and easy to read while ticking the boxes for SEO-friendliness, keywords, conversion best practice and UX.

On The Go - No.2 Post Flush Perfume Drops 15ml (Limited Edition)

Your travel-friendly loo fragrance for protecting your reputation when you gotta go, on the go. Ideal for saving your nostrils in public toilets and airplanes, carrying in your handbag or decorating your Christmas tree. The same iconic citrus blend you know and love, now in a bèbè size.

SMELLS LIKE…

A fresh and zesty citrus blend of Mandarin, Geranium, Bergamot, Lemon Myrtle and Orange Peel. Think wandering through an Italian citrus grove, lemon sorbet in hand.

SHELF SPECS

15ml – average 15-20 uses
Australian-made
No synthetic fragrances
Bottle made from recycled glass
Chic travel pouch

GOT YOUR BACK(SIDE) FOR

Travelling and bathroom-sharing
Avoiding public toilet ordeals
Saving your nostrils on the go
IBS and lactose intolerant pals
Workplace loo breaks
Keeping your reputation intact

About Page Copy.

“Our tiny, single bathroom was a shared disaster during COVID lockdowns.”

The story of your favourite Aussie loo fragrance begins like any great modern fairytale — in a bathroom.

Once upon a COVID lockdown,

I was locked (voluntarily stayed) in a tower (my apartment) forced to share a tiny, single bathroom with two boys. With the three of us working from home, you can imagine the horrors our loo (and nostrils) endured.

Foghorns and eyesores

I had enough of ugly, foghorn-esque air fresheners which were making matters worse, quite frankly. I went on a hero’s (loo) journey to find a fix, but the toilet fragrance market…well, it leaves plenty to be desired. Every option was either an eyesore, made with icky, synthetic fragrances, or the kicker — literally did not work to rid unwanted smells.

A royal flushin’ success

After many blind scent tests on our friends, I finessed a natural formula to save nostrils — and reputations. With a personal vendetta against every toilet fragrance with the word ‘poo’ in it (gross!) I coined No.2, a cheeky play on Chanel No.5 and homage to our favourite household euphemism for when you need to go. She’s gone on to sell out 4 times over!

Beauty, brains and good scents

Of course, No.2 looks beautiful on your bathroom shelf, but it’s also functional magic — eliminating unwanted odours and keeping your reputation perfectly intact. Don’t just take our word for it. 350+ five-star noses have dubbed No.2 the saver of marriages, nostrils and reputations everywhere. More good scents ahead!

Toodle-loo!
Jess x

FAQs

Where are No.2 products manufactured?

Right here in Australia! The country that gave us Aussie icons — Margot Robbie, Robert Irwin, The Veronicas and the Hemsworth brothers — also proudly produces your iconic post-flush perfume drops formula, No.2.
Do I use the drops before or after flushing?
After flushing, please! In order for our formula to work its magic, flush first — otherwise you’re sending your reputation-saver straight down the toilet (literally).
Category Page: Bundles

Bundle & Save

Just like the Hemsworth brothers, the only thing better than one bottle of No.2… is three bottles of No.2. Our bundles are poised to deliver more value (hello, extra cash in your pocket) and peace of mind that you’ll never be caught without your post-flush reputation-saver. Perfect for gifting, stocking up, and citrus-scented charm in every loo.
Returns Policy

We can’t imagine why you would want to return your No.2 Drops… have you smelled them?! It’s citrus magic and keeps your reputation intact, post-flush. But, regardless of our bias, for health and safety reasons, cosmetic products (aka, your No.2 Drops) cannot be returned due to change of mind. Bummer!
However, if your order arrives damaged or faulty (uh-oh!) get in touch and we’ll sort out a refund or replacement for you ASAP.
For homewares, like our candles and vases, we can be a smidge more flexible. We’re happy to refund, exchange, or offer store credit. Just drop us a line and we’ll get it sorted.
Trying to return your empty bottle to snag a fresh one? Nice try.
Shipping Information

The journey to your bathroom
Eager to have your loo smelling (and looking) absolutely posh? Us too! Not to worry, your order will typically be packed and posted to you within 1-2 business days of purchase.
If it were up to us, your order would magically appear in your bathroom moments after checkout. Until teleportation is a thing, Australia Post and StarTrack are a close second. You’ll receive tracking details from us after your order ships, so you can take extra bathroom breaks to track your parcel.
CUSTOMS AND DUTIES
We don’t take responsibility for any customs charges that may be incurred. We wish we could charm customs on your behalf, but alas… we really don’t want to.
Contact Page

We’re all ears (and noses)
Curious questions, collab ideas, bathroom epiphanies… or perhaps you simply must share how posh your loo smells? We get it. Don’t be shy. We live for compliments and powder room gossip. Shamelessly.
Blog Link
Fancy something to read while scrollin’ on the porcelain throne? Indulge in our delightfully-opinionated, hard-hitting, loo-related journalism. Don’t forget to flush.
Socials Links
The best banter happens i̶n̶ ̶t̶h̶e̶ ̶b̶a̶t̶h̶r̶o̶o̶m̶ on socials.

Keep snooping.

The words I write are irresistible, I get it.

Gimme more

Sooo…you, me, copy date?

Caught feelings? Don’t worry, my words tend to have that effect.

If you have sweaty palms at the thought of irresistible copy, go ahead… lean in and make the first move.

Not sure what you’re looking for? I’m great at reading signals. We’ll have a cheeky [virtual] copy date to sus the vibes and figure out what kind of copy romance your brand is ready for.

Zero pressure, all chemistry. It’s time for the world to become obsessed with your good-hearted brand.

Make the first move.