https://www.goodheartedstudio.com.au/blog daily 0.75 2025-04-05 https://www.goodheartedstudio.com.au/blog/podcast-episode-guide monthly 0.5 2025-04-05 https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/65c3e76b-281c-4dcb-8635-1e6c49100ad8/Episode+1+-+Thumbnail.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - 1] how to lose a customer in 10 days Oops, sorry there’s no Matthew McConaughey in this episode, but I do have a JUICY reality check for you to fix your brand’s icky red flags… The same way bad habits can break a relationship, poor brand experiences will have your customers running for the hills (yikes!) Every opportunity your brand has to interact with someone, is an opportunity to woo them into falling in luuurve. Listen up and avoid classic red flag behaviour like sending mixed signals or being too clingy–not cute! Thank me later. In this ep, we’re not only launching The Boring Brand Break-up with our first episode (YAY) but popping the cherry on this poddy with a JUICY 5-episode mini-series all about breaking up with your crusty, dusty, same-old marketing tactics. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/afc3aafe-4176-46ff-a306-ef950a76c0e8/Episode+2+-+Thumbnail.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - 2] is your website giving the ick? ft. keira anderson I’ll be real with you, sending people to a bad website is like taking your dream date out to a dodgy restaurant—it kills the vibe immediately. Don’t fumble your chance to have your audience fall in love with your brand by making easy mistakes! In this episode, I’m sitting down with design queen, Keira Anderson of Keira Rose Creative, to pick her brain for you about all things websites, UX and quick wins to stop giving your audience the ICK and instead have them falling head over heels for your brand from the minute they land on your website. Keira has a superpower for bringing together websites that radiate your inner magic and effortlessly connects brands with their dream audiences. The key? A beautiful website that not only looks good, but is backed by UX, strategy and works hard for you. Tune in and get ready to take your website from zero to hero. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/82a8955e-0588-458b-9419-b69d4fec2de0/Episode+3+-+Thumbnail.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - 3] wait, ads and emails can be fun??? ft. bree williams Look, I get it. Ads, funnels, and email sequences? All super important, I know, but sounds a bit scary and like tech-bro jargon tbh—this is coming from someone who has worked in marketing for close to a decade. In this juicy episode, I’ve got the marketing fairy herself, Bree Williams from Fletcher and Co. in the hot seat to break down your customer journey and how this plays into your email marketing and social media efforts. Bree makes these topics deliciously easy as pie. Sprinkling her magic on all things marketing for purpose-driven brands, Bree helps businesses who are pulling their hair out to scale their revenue and take their impact to the next level in a BIG way. I LOVED picking Bree’s brain for all her juicy industry secrets and exact formulas so you can have your email, ads and social all workin’ hard and doin’ flips for you. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/55cd3072-baee-4f08-958d-14ef5cb70ec1/Episode+4+-+Thumbnail.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - 4] wtf is PR & how do I do it? (help) ft. lillie gillam Look, you’ve probably been told PR is a great way to grow your brand, but you’re not alone if it feels like there’s some secret you’re not being let in on on how to get started—or what the f*ck PR actually is, lol. In this episode I’m giving you the tell-all for getting started with your PR, offline events, collaborations and community building efforts for your brand. Plus, how to create synergy between your offline and online marketing efforts to really get the most out of everything you do. I’ve joined forces with your go-to gal for curating your organic marketing ecosystem, Lillie Gillam of Lillie Isabella Studio. Lillie is an organic marketing and PR powerhouse with oodles of first-hand experience and knowledge on building breakout brands who do things differently. I’ve picked Lil’s brain to help you make the most of your brand’s efforts and break up with your boring marketing tactics and instead run killer campaigns, even on a start-up budget. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/5ecf3a52-731e-462d-8355-22be2f2991a6/Episode+5+-+Thumbnail.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - 5] loud and clear, baby: create killer content You can have everything set up for success from your website to your ads and your PR campaigns, but if you don’t know what you want to say, why, or who you’re talking to at the heart of your brand, I hate to break it to you, but you’re just yelling into the void about… nothing? To put it gently, if your content lowkey sucks, feels tired, or you’re staring at a blank screen hoping your marketing content will create itself, you’ll love this episode. As a brand copywriter with a background in social media marketing, creating juicy, engaging content that converts is my bread and butter—I’ve got you. We’ll chat about the foundations of your content strategy and target audience, plus a few juicy tips to get the most out of your content marketing efforts so you can wave goodbye to boring content and create FUN content your audience *actually* wants to read. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/3bf940f1-77d0-4362-9db6-39f1bb3874c6/Untitled+design+%2816%29.png Blog - The Boring Brand Breakup Podcast: Episode Guide ️ - [FREEBIE] The Brand Breakup Cheat Sheet - Download! In my opinion, there’s no reason why a low budget should equal a boring brand. So, I’ve armed you with this juicy podcast series, combining my best advice and recommendations plus the brains of some of my fave brand marketing powerhouses. Even better, I’ve paired this up with a FREE handy downloadable guide/workbook so you can take your knowledge, fresh creative ideas and put it all into action. Each section pairs up with an episode of the podcast series so you can put your ideas into action! https://www.goodheartedstudio.com.au/blog/good-hearted-gift-guide-2024 monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/35c596d7-104b-4045-8f49-e505a35a37ba/the+pilates+princess_ludy_pilates+socks_pilates+mat_matcha+society_skoop+skin_by+yuliya+fragrances_kabuki+active.png Blog - The Good Hearted Gift Guide 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/1797a2e3-96a9-4b14-9132-ecf6cc31bb3a/frequent+flyer+bestie_sit+and+wonder+jewels_kyn+official_earth+me_good+roots+aus_ficifolia+fragrances_matchy+australia_sol+and+sonder.png Blog - The Good Hearted Gift Guide 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/7ba61550-38b8-4bd5-ac8e-b44e9a0d127a/the+plan+canceller_zo+personalised_raw+casa_we+are+roomie_chilli+and+charli+sleep_weekday+drinks_peeper+keeper+beauty.png Blog - The Good Hearted Gift Guide 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/17bbee9a-50ee-4350-a954-bcb284fbb45e/sunseeker_yolk+spf_twoobs+shoes+sandals_sandy+snoots_claws+for+change_five+hearts+beach+blanket.png Blog - The Good Hearted Gift Guide 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/342723d7-7a4e-4cdc-ba4e-29f8aaeb529d/zero+waste+enthusiast_inoya_body+buff+co_rocc+naturals_my+smooth+razor_skipper+clean_+papermoon+deodorant.png Blog - The Good Hearted Gift Guide 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goodheartedstudio.com.au/blog/a-trip-down-memory-lane monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/62be4b71-a237-4555-b1e4-02f6b4cce901/IMG_4925+2.JPG Blog - A trip down memory lane - early 2019 My final year of university was a busy one! I was studying full-time and working part-time, on top of starting an internship as part of my Uni course. I snagged an internship at Dash of Milk Agency, a boutique social media agency and was lucky enough to be mentored by a fellow USC grad a few years ahead of me. Some days we were shooting content or developing social media strategies, other days I was lugging around bags of ice for the agency launch party. I actually loved every minute, this chapter of my life made me feel like I was in a movie, tbh. As busy as this time was, I soaked up everything like a sponge and built a portfolio from all the hands-on agency work I had a chance to be a part of. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/86c954d3-3d97-4e16-8d3f-c64e8f147f96/IMG_6836.jpg Blog - A trip down memory lane - late 2019 Off the back of my internship, while finishing my last semester of uni, I applied for a Digital Marketing Specialist role in a Brisbane agency with a small team. Did I mention I was incredibly unqualified for this role? It was all paid ads and I was mostly versed in organic content. But, I had a phone interview with the founder and she was impressed enough with me that she ended up creating an alternate role for me as Social Media Coordinator. It felt like a dream! The next 6 months I was balancing my new role managing a portfolio of social media clients and my studies. Some days I would drive 2 hours up to Noosa to shoot content for my Uni client then drive 2 hours back into Brisbane to work. You wouldn’t catch me being that crazy now, lol. https://images.squarespace-cdn.com/content/v1/60de65d45f792627dbd917da/d72dd17a-f532-47b9-849a-7f0d4aca39ea/IMG_7893.jpg Blog - A trip down memory lane - 2021-2022 Boo, for being burnt out. But yay, for a burn-out-induced-passion-project. I ended up quitting my full-time agency job and in complete delusion started a vegan grazing/brunch box business. Totally random, I know. But there was a gap in the market, and it actually went off. So, slay? [Read more about that, here] I had so much support from the vegan community [and a knack for knowing how to connect with my audience] that Happy Waffle Co was booked and busy. It grew from nothing to 900+ followers in 3 months. I loved running my business, bringing my ideas to life from scratch and seeing my community grow. 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