If you love swimming and the beach but don’t love the idea of dealing with tampons while you're in the water, the perfect solution exists for you – period swimwear. Many women choose to avoid tampons for reasons including sustainability, discomfort or the learning curve, but you shouldn’t have to miss out on swimming or anything else you enjoy.

Thankfully, period swimwear is a comfortable, leak-proof alternative specially designed to absorb menstrual blood while you're swimming, allowing you to enjoy your time in the water without any worries. In this beginner's guide to period swimwear, we'll explore the tips and advice you need to know to confidently wear period swimwear worry-free.

What is period swimwear?

High-quality period swimwear is designed to absorb menstrual blood while you’re swimming. Our unique Azure InnovSwim® Technology helps keep you leak-free and secure, avoids the use of tampons or menstrual cups, is super comfy, and looks just as stylish as your regular swimwear! There’s no added bulk like some period swimwear on the market so you can enjoy days of swimming, poolside lounging and frolicking at the beach.

How does it work?

This is the most common question when it comes to period swimwear, and we’ve got the answer! Hidden away in the bottom of your swimsuit (also known as a gusset) you’ll find some pretty amazing Azure InnovSwim® Technology that allows you the freedom to swim on your period.

• Absorbent: The first layer of your period swimwear is a thin and discreet layer that absorbs any menstrual blood or discharge.

• Waterproof: The second layer is a waterproof layer that ensures any water doesn’t get inside your swimwear. A snug fit is essential for this too when choosing your size.

• Leakproof: The last layer is moisture-wicking for extra leak-proof protection and to ensure it dries super fast so you’re left feeling secure, dry and comfortable.

• Water Repellent: The outside of your swimwear is also safeguarded by being water repellent. This helps the fabric repel water off the gusset area and keep water out.

All of these layers have been thoughtfully designed to be ultra-thin and discreet so you don’t feel any extra bulk than you would from wearing your usual swimwear.

Does fit matter?

Yes, when it comes to period swimwear a comfy, snug fit is key! Ensuring no loose areas means you can swim with confidence and get the most reliable and dependable leak-proof protection from our Azure InnovSwim® Technology. We recommend keeping this in mind when selecting your sizing and when you first try your swimwear. If you’re in between sizes, you may opt to size down for your period swimwear for a more secure fit.

Caring for your period swimwear

When you first receive your period swimwear, we recommend washing it before your first wear before you try it out for a swim! This will help activate the fabric fibres for absorbency.

Ensure a long life for your period swimwear by rinsing your swimwear in cold water after use and then popping it in the washing machine on a gentle cycle. Avoid using the dryer if possible and instead air dry to keep the gusset in good shape to wash and wear many times.

We can’t wait for you to try your Azure Belle Period Swimwear and let it transform your poolside and beach days. Enjoy your time in the water without worries.

Ready to step into the next chapter of confidence? Explore our new range of sustainable, stylish & comfy period swimwear – shop now.

We've all wondered at some point whether it's safe to swim while on our period. The answer is a resounding yes! Swimming while on your period is completely safe and sanitary. However, it's important to choose the right products to ensure a worry-free experience. While traditional options like pads or liners aren't suitable for swimming, and tampons can be uncomfortable to use, fear not! We’ve got you covered with a fantastic, eco-friendly alternative that offers comfort, style, and discretion—period swimwear. Let's dive into the world of period swimwear and explore why it's the best–and totally safe– choice for swimming on your period.

Swimming during your period is completely safe

First things first, let's debunk the myth that swimming on your period is unhygienic or dangerous. Rest assured, it's nothing more than a misconception. Menstrual blood is a natural part of the reproductive process and is not inherently dirty or unsanitary. So, you can leave those worries behind and embrace the water with confidence.

Chemicals keep swimming pools clean

Ever wondered how swimming pools stay clean? Chemicals like chlorine work their magic by keeping the water sanitised and free from harmful bacteria. These chemicals neutralise any germs that can come into contact with water, even from our skin cells. Menstrual blood is the least of anyone’s worries! Rest assured, even if you didn’t have any period protection and went swimming, it remains a safe and hygienic environment for everyone. So, relax and enjoy your swim without any concerns.

Period swimwear has got you covered

Thanks to the wide range of menstrual products available today, swimming on your period just got a whole lot easier. There are many options of period protection for swimming, including menstrual cups, tampons and period swimwear which are specifically designed for water activities and offer reliable protection without absorbing water. Menstrual cups and tampons however, can be more invasive, uncomfortable options no matter your age. Not to mention the detrimental impact single-use period products have on the environment.

Period swimwear is comfy, stylish and discreet to keep you feeling secure and leak-free for hours of beach fun and pool days. Find a period swimwear piece in our collection that suits you best, and you'll be ready to make a splash with confidence and peace of mind.

When it comes to swimming on your period, rest assured that it is absolutely safe. With our stylish and functional period swimwear, you can swim worry-free and enjoy all the benefits that swimming brings. No need to let your period hold you back or dampen your poolside fun—embrace the water, dive in, and make a splash with confidence!

Explore our Azure Belle Period Swimwear collection, thoughtfully designed for ladies and teens.

We’ve all been there – you’re excited for a day at the beach or a pool day with friends when you realise your period is along for the week too. Luckily, period swimwear provides a solution that is good for both the planet and your wallet.

What is Period Swimwear?

Period swimwear is specially designed swimwear that provides leak-proof protection during your period. It is made with absorbent layers that prevent leaks and can be worn alone or with additional menstrual products. Unlike traditional swimwear, period swimwear is designed to be worn while swimming, making it an excellent option for those who enjoy water activities and want to stay active during their period.

Good for the Planet

One of the biggest benefits of period swimwear is its positive impact on the environment. Disposable menstrual products like tampons and pads are the third most common type of waste found in oceans, and they can take up to 500 years to decompose. Period swimwear, on the other hand, is reusable and can be simply washed and worn time and time again, staying a staple in your summer wardrobe for years, significantly reducing the amount of period product-related waste ending up in landfill each year.

By choosing period swimwear, you're not only reducing your environmental footprint but also supporting companies that prioritise sustainability. Conscious period swimwear brands like ours, use eco-friendly materials (including recycled and sustainably sourced materials) and strive to minimise waste and pollution throughout the manufacturing and production process.

Good for Your Wallet

In addition to its environmental benefits, our period swimwear can also save you money in the long run. While traditional single-use menstrual products can add up in cost, period swimwear is a one-time investment that can last for years. While the upfront cost may be higher than a pack of disposable menstrual products, the long-term savings are significant. Think of how many summers to come where you can enjoy beach days and pool fun without buying a box of tampons! Period swimwear eliminates the need for additional menstrual products like tampons when swimming, saving you money and keeping you leak-free.

Period swimwear is a game-changer for any woman who wants to stay active and enjoy their beach frolics and pool days during their period. It's good for the planet by reducing waste and supporting sustainable practices, and good for your wallet by providing long-term savings and eliminating the need for additional menstrual products. A win, win in our books!

If you're looking to try a sustainable and cost-effective solution for swimming during your period, take the step into a new chapter of confidence with Azure Belle Period Swimwear. Explore our collection online, launching soon.

The weather is warming up! That means summer fun, holidays, beach days and pool parties are on the horizon. For teens, navigating the challenge of swimming on your period can be daunting, especially when you don’t want to miss out on social events with friends.

Fret not, mums with teenage and pre-teen daughters! With the right tips, preparation and some Azure Belle leak-proof period swimwear, you can have a splashing good time at the pool any time of the month. Keep reading for tips and advice on how to make your period pool party experience as comfortable and carefree as possible. No more FOMO!

Understand your cycle

Understanding your menstrual cycle is the first step to feeling confident during a pool party on your period. Even though your cycle may be irregular, which is completely normal for teens, keeping track of your period dates using a period tracking app is a good idea and habit to get into. This can help you predict when your next period may come and be prepared to lessen panic if your period unexpectedly arrives when you have swimming plans.

Choose the right swimwear

Finding the perfect swimsuit that makes you feel comfortable and confident is a priority for many teens and preteens, regardless of their periods. Adding period-protection into the mix, it’s important for your daughter to find period swimwear that not only works for their flow and keeps them leak-free, but suits their personal style too.

Thankfully, Azure Belle Period Swimwear is designed with InnovSwim technology – a built-in leak-proof technology, allowing you to swim on your period without any worries. Our designs, styles and sizing have been thoughtfully considered with teens in mind. Your daughter can feel confident she looks her best, and feels secure and modest when swimming on her period. Our period swimwear has been independently lab-tested to hold up to 6ml of period blood and discharge, best suited for a light to moderate flow. For comparison, a typical tampon can absorb up to 5ml.

Plan ahead

Being prepared is key to having a stress-free pool party during your period. Make sure you have all your essentials in a small period kit, including:

• Period swimwear

• Wet wipes or toilet paper

• Reusable wet pouch for storing your swimwear after wear

• Extra period protection if desired (e.g. a menstrual cup)

Take care of yourself

Pool parties can be so much fun, but splashing and having fun can use a lot of energy. When we’re on our periods, our bodies need a little extra rest. This doesn’t mean we can’t still stay active, it just means we should remember to stay hydrated, rest when needed and eat meals that nourish our bodies.

Post-swim hygiene

Our period swimwear uses a game-changing technology combined with a snug fit to prevent leaks both in and out of the water when swimming on your period. Once you’re ready to get changed, simply rinse your period swimwear in cold water and pop it into your reusable wet bag until you can wash it when you get home. The bonus of your wet bag is it keeps the rest of your belongings in your bag dry from your wet swimwear! Once you’re home, you can put your period swimwear in the washing machine on a cold gentle wash. We recommend using a delicates garment bag for your period swimwear in the wash to prevent any snags on bra hooks or other clothing items.

Confidence and communication

While we understand every woman’s journey is unique and want to offer everyone the discretion they deserve on their periods, remember every woman goes through this, and there's no need to feel embarrassed if something goes wrong. Communicate with your friends about your period so they can offer support and understanding. If you're attending a pool party hosted by a close friend or relative, if you feel comfortable you might choose to let them know you’re on your period so they’re aware.

Pool parties are endless fun where you’ll make precious memories with friends and family– with period swimwear, there's no reason for your period to hold you back from missing out. With the right preparation, period swimwear, and a positive attitude, you can enjoy every moment of summer fun and splashing just like anyone else. Menstruation is a natural part of life, and it should never keep you from having a blast in the sun and water. Go ahead, find the period swimwear that suits your style, dive in, and enjoy your summer fun!

Explore our Azure Belle Period Swimwear collection, thoughtfully designed for ladies and teens.

Ever feel like you’re a slave to your hormonal ups and downs each month? It’s not all in your head! There’s a good chance you can benefit from cycle syncing. The hormonal fluctuations that come with our menstrual cycle affect our emotions, appetite, nutritional needs, thought processes, physical needs, and so much more. With cycle syncing, you learn to tune into your hormonal needs as they ebb and flow throughout the month, and can better manage your menstrual cycle so you can work with your body, instead of against it.

Disclaimer: This information is not a replacement for professional advice from a medical professional. Everyone’s body is different. Please always seek an opinion from a trusted medical professional before making any major changes related to your health.

What’s cycle syncing anyway?

In short, it’s the practice of getting to know your body’s cycle, hormone changes and inner seasons to better align your nutrition, exercise and lifestyle habits.

Cycle syncing can help you work with your body, instead of against it! Traditionally, in society we plan our days around a 24-hour cycle, but this is actually designed in tune with the male hormonal cycle. For women, our hormones change on a 28-day hormone cycle, attune to our menstrual cycle. Learning how this works with cycle-syncing can help us balance our hormones and maximise our body’s power throughout the month.

The benefits of cycle syncing are endless! Working with your body’s natural cycle, it can help you lean into periods of rest when needed, maximise your energy at optimal times, reduce PMS symptoms, improve hormonal balance, and more!

Understanding the phases of your cycle

The first step to cycle syncing is understanding the different phases of your cycle. A good way to remember them is to think of them as the ‘seasons’ of your body.

• Menstrual Phase (Days 1-5) like your body’s winter

• Follicular Phase (Days 6-14) like your body’s spring

• Ovulation Phase (Days 15-17) like your body’s summer

• Luteal Phase (Days 18-28) like your body’s autumn

This is a rough guide based on a 28-day cycle. Your cycle may be longer or shorter.

Menstrual Phase

The menstrual phase of your cycle is like your body’s winter. This is when oestrogen and progesterone are low and the lining of your uterus is shed, causing your period. This is usually when you may feel your energy is at its lowest. During this phase, it’s important to lean into rest and give your body the extra nourishment you need.

Make sure to get rest up, drink plenty of water to stay hydrated and opt for warm, nourishing meals like soup. Light exercise, like swimming, is actually helpful for relieving menstrual cramps. Period-proof swimwear is a great choice for swimming on your period as it’s comfortable, non-invasive and reduces the need for single-use disposable period products like tampons.

Find your favourite period-proof swimwear style, here.

Follicular Phase

The follicular phase of your cycle is like your body’s spring. During this phase, oestrogen and progesterone hormones are on the rise. As these hormones rise and your body gets ready for ovulation, you might be feeling quick on your feet or more creatively inspired! Lean into this energy by trying something new, like learning a new language or taking a creative workshop.

Fuel your body during this period with lean protein and lots of fresh vegetables. You may be feeling more coordinated than usual, why not try pilates, a dance class or pool aerobics? With style versatility and no added bulk, our stylish period-proof swimwear can be worn at any time of the month!

Ovulation Phase

The ovulatory phase of your cycle is like your body’s summer. You may be feeling more flirty and social as your body releases an egg from the ovaries in preparation for ovulation. Your energy may feel the highest during this time and you feel like your best and most confident self. Fill up on plenty of fresh fruit, nuts and seeds to nourish your body. Feeling social? This is a great time to make plans with your friends. Why not organise a beach day with your besties?

Did you know some women report increased discharge during ovulation? If you’re worried about leaks, don’t fret! Period-proof swimwear is designed to keep you leak-free and protected whether it be menstrual blood, incontinence leaks or discharge.

Explore our stylish range of discreet, leak-proof swimwear, here.

Luteal Phase

The luteal phase of your cycle is like your body’s autumn. If an egg isn't fertilised during the ovulation phase, during the luteal phase of your cycle progesterone begins to rise slowly and then fall; shedding the uterine lining to begin menstruation. The increase and drop in progesterone may have you experiencing mood swings and a drop in energy.

This is a good time to lean into self-care and be extra kind to your body. Opt for a night in with a face mask, cup of tea and a good book. Nourish your body with the extra calories it needs to fuel you. Need time to reflect? Meditating or journaling is a great way to get your thoughts and feelings out. Why not head to the beach for a calm atmosphere?

Cycle syncing is a great way to understand the hormonal shifts in your body better and align your nutritional, exercise and lifestyle habits to align with these hormonal changes. When you feel more in tune with your body, you’ll feel more free and confident with your plans at any time of the month.

Step into a chapter of confidence and swim leak-free any time of the month with our Azure Belle Period-Proof Swimwear collection, thoughtfully designed for ladies and teens.